Coaching Product Marketers

One of my favorite parts of my business is coaching Product Marketing professionals who may not have the specific expertise and guidance at their companies that they need to ensure they are successful.

“Coaching is unlocking people’s potential to maximize their own performance. It is more often helping them to learn rather than teaching them.”

— John Whitmore

Coaching You To Succeed

I love working with Product Marketers who are energized, eager, and want to ensure they are successful in their role.
Whether you are looking to grow in specific competencies and skills within Product Marketing or you are looking more for support, guidance and direction in your role, let’s work together.

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Featured

Caroline

I had been searching for a PMM role, but didn’t know where to start. Shirin helped me understand what I want and what is possible for me in my next career move. She helped me package my experience to prepare me for the best opportunities, helped build my confidence, and held me accountable to my goals. Our work together has been extremely rewarding on multiple fronts and the results have completely exceeded my expectations.

Lauren McHugh

SENIOR PRODUCT MARKETING MANAGER, BRIGHTCOVE

“Shirin & I's relationship started as direct report & manager, and continues to evolve and grow to a coaching relationship. Over the past 3 years, Shirin has provided many opportunities for me to grow as a product marketer as my boss, and as a coach she continues to help me navigate and strategize my growth from an outside perspective. She is a great person to bounce ideas off of, create communication plans, and is my go to resource to talk through how to best approach tough conversations or topics. She is one of a kind, and a person I will forever be thankful for.”

Lexi Knauer

SENIOR PRODUCT MARKETING MANAGER, BRIGHTCOVE

“Working with Shirin in a coaching capacity has been instrumental in my success as a product marketer. It is so helpful to have her as a sounding board who understands the context and nuances of the product marketing discipline. She offers invaluable guidance for day-to-day task prioritization, relationship management, and even career decisions. I’m thankful to have her as a mentor and coach.”

Gary Levinson

SR PRODUCT MARKETING MANAGER AT CRITEO

“Before working with Shirin, I was stuck doing very tactical projects. I knew there was a better way to do product marketing but I didn't know how to get buy-in from my organization. Shirin was a great listener, incredibly intuitive, and very pragmatic in providing product marketing and organizational expertise. She helped me craft and communicate a vision for product marketing and establish a launch framework at the company. This has all improved our time to market and increased adoption and growth.”

SHIRIN SHAHIN, LLC