“IS PRODUCT MARKETING REALLY STILL A MYSTERY?”

ME: “I’VE WORKED IN PRODUCT MARKETING FOR THE LAST SEVEN YEARS.”
THEM: “OH, SO YOU DO MARKETING?”
ME: “WELL, NOT QUITE. I WORK WITH MARKETING TEAMS, BUT MY ROLE ISN’T EXACTLY MARKETING.”

A LITTLE BIT OF A STARING CONTEST, THEN I EXPLAIN FURTHER.

THEM: “OH! THAT MAKES A LOT OF SENSE THAT A COMPANY WOULD NEED THIS ROLE.”

“YOUR PRODUCT DEVELOPMENT: WHAT ARE THE MOST CRUCIAL PRODUCT MARKETING ACTIVITIES”

THERE ARE A FEW CRITICAL PIECES OF PRODUCT MARKETING WORK THAT NEEDS TO HAPPEN IN THIS PHASE:

1. ENSURE YOU ARE TRULY SOLVING A PROBLEM

2. GO BEYOND YOUR TARGET AUDIENCE. IDENTIFY YOUR PERSONAS IN DETAIL.

3. REALLY UNDERSTAND THE MARKET YOU ARE IN

How to Make Sure Your Product Launch Isn’t a Disaster

sales is asking (and likely has been for a few months!) when they can start demoing the new product to prospects, and marketing needs all the details so they can send the press release.

Sound familiar? These are all important components of a launch, but there are some key areas to focus on in order for it to be a big success—and to keep things from going sideways.