In order to grow and scale, it is critical to truly understand your customers pain points, demonstrate how your product fulfills these needs, then get this message across consistently. Product Marketing sets this foundation.
Product Marketing defines the who, what, and why of your product so you are always telling a story that fits the specific needs of your target audience, through sales, marketing and product channels
We help you with:
Positioning products accurately & consistently.
Enabling sales to sell more effectively.
Ensuring products are solving real problems.
Establishing expertise about your customers.
Creating key stories for marketing programs.
Launching features and products through a step-by-step aligned process.
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From creating positioning documents and sales enablement tools all the way to executing on launch plans.
We do the work.
GUIDE & ADVISE
As an advisor, Shirin works closely with a main point to contact as an on-going product marketing advisor across a range of focus areas such as establishing cross functional alignment, sharing and reviewing frameworks, or building a product marketing team ground up.