Product Marketing Consultant & Leader

The work that makes your whole GTM actually work.

Strategy

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Story

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Enablement

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Strategy • Story • Enablement •

Hi, I’m Shirin

I’m one of the earliest independent product marketing consultants. I started my practice in 2019 when most PMMs were still going in-house. Since then I've worked with 30+ B2B SaaS companies at a specific moment: they have a product that works, a team that believes in it, and a GTM motion that isn't performing the way it should.

There is often a gap between a great product and a market that actually feels it and that's the problem I've spent 13 years learning how to close.

Before starting my consultancy, I spent 8+ years in-house at companies like Constant Contact and Brightcove, growing from individual contributor to leading a team. That experience across both SMB and enterprise gave me the pattern recognition I bring to every client engagement.

Today I work with a small team of specialized contractors. Every engagement runs through me, so you get senior-level thinking, and a team that moves fast.

The work has always been about positioning, narrative, and go-to-market strategy.

What's changed is the moment we're in. AI is helping companies build and ship faster than ever, which makes clear, differentiated positioning more critical, not less. That's what we focus on.

How I Work

For projects where we need to get into very hands-on work, I collaborate closely with another product marketer from my vetted team.

They each range in expertise from smaller organizations to enterprise-level companies who have focused on everything from large-scale product launches to specific PLG efforts. 

Based on the scope of each project and the expertise needed, we work together to bring clients fast and proven strategies while always applying flexibility based on each organization's goals and needs.

What you can expect

  • Empathy

    You bring context, history, and constraints we don't have. We listen before we recommend and we never assume the solution that worked last time will work for you.

  • New Thinking

    Pattern recognition from 30+ engagements but applied fresh to your specific product, team, and market. No templates, no shortcuts.

  • True Partner

    We will bring a point of view and we will defend it but the best answer usually comes from working through it together. Expect a real back-and-forth, not a one-way delivery.

  • Thoughtful

    Good product marketing requires buy-in from people who didn't build it. We factor in your internal dynamics from day one because a strategy nobody believes in doesn't work.

  • Over-Communicator

    You'll always know where things stand. No status updates chasing, no surprises at the end. We keep you and your team informed throughout.

  • Cross Functional

    Product marketing doesn't work in isolation. We bring in your Sales, Product, and Leadership teams early because alignment built into the process sticks better than alignment bolted on at the end.

Get Started

Fun Facts

  1. Born and raised in Boston, MA. It changes so much that I have yet to be bored :)

  2. I love to dance - here is one of my solo dances.

  3. I have a B.A. in Psychology from Boston University and my MBA from Babson College.

  4. Passions outside of work: anything outside during Boston’s limited nice days 😉, dance, quality time with family & friends, cuddles with my cat, reading, and always striving to live a balanced and healthy lifestyle.

Schedule a Call!