Coaching for Product Marketers

“I had been searching for a PMM role, but didn’t know where to start. Shirin helped me understand what I want and what is possible for me in my next career move. She helped me package my experience to prepare me for the best opportunities, helped build my confidence, and held me accountable to my goals. Our work together has been extremely rewarding on multiple fronts and the results have completely exceeded my expectations.”

“Shirin & I's relationship started as direct report & manager, and continues to evolve and grow to a coaching relationship. Over the past 3 years, Shirin has provided many opportunities for me to grow as a product marketer as my boss, and as a coach she continues to help me navigate and strategize my growth from an outside perspective. She is a great person to bounce ideas off of, create communication plans, and is my go to resource to talk through how to best approach tough conversations or topics. She is one of a kind, and a person I will forever be thankful for.”

“Working with Shirin in a coaching capacity has been instrumental in my success as a product marketer. It is so helpful to have her as a sounding board who understands the context and nuances of the product marketing discipline. She offers invaluable guidance for day-to-day task prioritization, relationship management, and even career decisions. I’m thankful to have her as a mentor and coach.”

“Before working with Shirin, I was stuck doing very tactical projects. I knew there was a better way to do product marketing but I didn't know how to get buy-in from my organization. Shirin was a great listener, incredibly intuitive, and very pragmatic in providing product marketing and organizational expertise. She helped me craft and communicate a vision for product marketing and establish a launch framework at the company. This has all improved our time to market and increased adoption and growth.”