The product marketing work that makes everything else work. Strategy, story, sales enablement, and AI-powered execution, so your GTM has something real to stand on.

Most B2B SaaS companies come to us at a specific moment. They have a product that works, a team that believes in it, and a GTM motion that should be performing better than it is.

Something in the foundation is off — the positioning is unclear, the story isn't landing, or the team is executing without a shared direction.

We've worked with 30+ B2B SaaS companies at exactly this moment. Every engagement is scoped to what you actually need, but the work tends to fall into a few key areas.

The Foundation

Because you can't build anything on unclear positioning.

Most B2B SaaS companies are executing against a story that was never properly built. We build the positioning, narrative, and messaging framework that gives your GTM motion a clear, differentiated foundation — and the sales assets to bring it to life.

The details:

Positioning strategy, competitive framework, product narrative, core messaging, and stakeholder alignment across product, sales, and marketing.

The PMM Multiplier

Do more with the team you already have.

Your PMM team is capable of more than they're currently producing. The bottleneck is usually process, not people. We assess your entire PMM function, identify where AI can meaningfully accelerate your work, and help you implement it.

The details:

Full PMM function audit, workflow and capacity analysis, AI tool integration, hands-on implementation support, and team enablement.

The Compound

Your best PMM work, always current, always working.

Great positioning shouldn't sit in a folder. We build custom Claude Skills tailored to your specific PMM workflows so your foundational work stays alive, stays current, and keeps compounding over time.

The Details:

Custom Claude Skills build, workflow mapping, team training, documentation, and ongoing refinement.

“I had the privilege of working with Shirin for nearly two years. She created Teamwork’s first-ever positioning, oversaw product launches, ran large cross-functional marketing campaigns, did industry and customer research, and built out much of our essential structure (tiers, release timelines, etc.). Her knowledge and expertise is deep, her impact was huge, and she’s so easy to work with. She’s the best!”

Dee Dee De Kenessey • Head of Product Marketing and GTM Strategy, Teamwork
“Shirin has been an outstanding product marketing consultant for us. She helped us gain clarity about our target audience, their pain points, and what makes our product unique in the market. She then created a cohesive positioning framework to create more impactful sales and marketing collateral. Her thoughtful approach and extensive experience was invaluable!”

Mark Jacobson • Founder & CEO, Terrain
”Shirin was a fantastic support to our team at a time when we needed extra help in our product marketing focus. With Shirin's help, we were able to totally revamp our go-to-market process, which directly resulted in one of the smoothest product launches we had in our history as a company. She's an awesome support network and mentor to our team, and her impact was felt almost immediately.”

Jordan Decker • VP of Demand Generation, Tebra
"I have had the honor to work with Shirin a few times through various roles and am always impressed by the Product Marketing leadership she brings to the table. Shirin balances both an incredible skill set while also bringing a level of empathy and collaboration to the teams she works alongside. At Bitly, she supported our Product Led Sales teams and built out updated sales driven positioning and enablement program. In a time where we were building up our own in house product marketing team, we were lucky to have Shirin jump in and fill our gaps quickly and deliver ahead of our expectations. I would absolutely work with Shirin again!"

Tara Robertson • CMO, Bitly
“We needed a strong product/solutions marketing leader to put in place strategies, frameworks and vertical messaging to support our new ABX GTM strategy. Shirin was the best partner I could ask for and everyone enjoyed working with her. She was instrumental in driving one of our most important solution launches, with new thinking and approaches. I look forward to working with Shirin again, she is a joy!”

Claire Darling • CMO, Envoy