Product Marketing services and support to set your B2B SaaS product up for success

Product Marketing defines the who, what, and why of your product so you are always telling a story that fits the specific needs of your target audience, through sales, marketing and product channels.

I’ve worked with 18+ amazing clients across various industries, tackling everything from fractional leadership roles to crafting razor-sharp positioning and producing must-share assets. 🌟

But here’s the deal: No two clients are alike, and that’s exactly how I like it! While I pride myself in tailoring each project to fit the unique needs of each client, my work tends to fall into a few key areas. 🚀 

Whether it's strategizing from the ground up or putting the polish on your marketing efforts, I'm your go-to for transformative product marketing magic.

Craft Your Story

Craft your story, not just any story. 🌟 We dive deep into what makes your product stand out, weaving a compelling narrative that aligns your product with your company’s vision. Let's tell your story in a way that not only resonates with your audience but also elevates your brand. 

The details:

This work entails crafting compelling narrative, sharp positioning, and persuasive messaging through a very collaborative approach.

GTM Empowerment

Equip your go-to-market teams with the ultimate arsenal of content and assets. 🚀 From decks, to one pagers,  to demo scripts, we will ensure your GTM teams have what they need to have the most effective conversations that move your audience through the funnel.

The details:

We take your positioning and messaging from concept to reality. Working side-by-side, we create, review and refine materials, incorporating feedback at every turn.

Launch Excellence

Launch like a pro! 🌐 We streamline your go-to-market processes to ensure smooth sailing from product idea to launch. Launches should not cause anxiety; they should be a flawless rollout.

The details:

We dive in with your team to craft the ultimate launch strategy, tailored just for you. From dissecting launch tiers to delivering actionable frameworks—and even spearheading a launch ourselves to show you the ropes—we're with you every step of the way.

Here are a few ways we can work together:

  • When it's time to roll up our sleeves, we dive right in. 🛠️ Think of us as an extension of your team, fully embedded and hands-on. From strategizing to executing, we're there at every step, ensuring that every piece of the marketing puzzle fits perfectly and your goals are met with precision and passion.

  • Your strategic ally in the high stakes world of product marketing. 🌟 Partnering primarily with your VPs and CMOs, I provide the guidance, reviews, and advanced frameworks needed to navigate the complex landscape of product marketing. Together, we’ll sculpt marketing strategies that are not only visionary but vigorously effective.

  • Empowering product marketers to excel and lead. 🚀 Through one-on-one coaching, I focus on elevating your skills, clarifying your priorities, and dismantling any roadblocks you face. My goal is to empower you to not just meet, but exceed your marketing milestones with confidence and clarity.

  • “I had the privilege of working with Shirin for nearly two years. She created Teamwork’s first-ever positioning, oversaw product launches, ran large cross-functional marketing campaigns, did industry and customer research, and built out much of our essential structure (tiers, release timelines, etc.). Her knowledge and expertise is deep, her impact was huge, and she’s so easy to work with. She’s the best!”

    Dee Dee De Kenessey • Head of Product Marketing and GTM Strategy, Teamwork

  • “Shirin has been an outstanding product marketing consultant for us. She helped us gain clarity about our target audience, their pain points, and what makes our product unique in the market. She then created a cohesive positioning framework to create more impactful sales and marketing collateral. Her thoughtful approach and extensive experience was invaluable!”

    Mark Jacobson • Founder & CEO, Terrain

  • ”Shirin was a fantastic support to our team at a time when we needed extra help in our product marketing focus. With Shirin's help, we were able to totally revamp our go-to-market process, which directly resulted in one of the smoothest product launches we had in our history as a company. She's an awesome support network and mentor to our team, and her impact was felt almost immediately.”

    Jordan Decker • VP of Demand Generation, Tebra

  • "I have had the honor to work with Shirin a few times through various roles and am always impressed by the Product Marketing leadership she brings to the table. Shirin balances both an incredible skill set while also bringing a level of empathy and collaboration to the teams she works alongside. At Bitly, she supported our Product Led Sales teams and built out updated sales driven positioning and enablement program. In a time where we were building up our own in house product marketing team, we were lucky to have Shirin jump in and fill our gaps quickly and deliver ahead of our expectations. I would absolutely work with Shirin again!"

    Tara Robertson • CMO, Bitly

  • “We needed a strong product/solutions marketing leader to put in place strategies, frameworks and vertical messaging to support our new ABX GTM strategy. Shirin was the best partner I could ask for and everyone enjoyed working with her. She was instrumental in driving one of our most important solution launches, with new thinking and approaches. I look forward to working with Shirin again, she is a joy!”

    Claire Darling • CMO, Envoy

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How It Works

  • Discovery

    Let's kick things off with a chat where I can dive into your current challenges and goals. Expect to hear me ask, 'What would success look like for this engagement?' This way, I can tailor our approach to your needs, setting the stage for impactful results.

  • Collaborative Scope Planning

    I meticulously craft each project scope to highlight your specific needs and the phases I believe will achieve your goals. This process is collaborative at its core, ensuring you play a role at every step.

  • Kick Off & Implement

    Once we've set the strategy, we get into implementation mode, where I serve as your expert, bridging gaps and connecting the dots. By closely aligning our goals and actions, we make your product not just noticeable, but irresistible.

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From creating positioning documents and sales enablement tools all the way to executing on launch plans. We do the work.