CHRIS WILLIS
CMS at Axios HQ
May 2024

“At the start of 2024, I began a new role as CMO at Axios HQ. Shortly after starting, I identified a gap in our product marketing capabilities, and through research and networking, found Shirin. Shirin and her team were able to quickly assimilate into the role and the company, taking ownership of several of my top initiatives. During our time together, Shirin and team helped deliver new messaging and positioning, competitive intelligence, and sales enablement.

I am very satisfied with Shirin's work, and look forward to future engagements.”

NANCY DARISH
VP of Product Marketing at Lusha 
February 2024

“I have had the distinct pleasure of knowing Shirin professionally (and personally) for over 10 years, as a colleague, manager & most recently as an advisor & consultant. Shirin was able to quickly evaluate my team and organization with a thoughtful discovery process and then provide a variety of solutions - understanding there is never a one-size-fits-all approach.

Additionally, her ability to execute on her proposed plans comes from her ability to connect with people, her clear style of communication and her focus on holding teams accountable.

I highly recommend Shirin for any product marketing initiative!.”

MANDY WALKER
Head of Growth Strategy & Operations
November 2023

“Shirin played a pivotal role in two key projects for RevenueBase – pricing & packaging and positioning & messaging. She partnered with Rohit Goyal on pricing & packaging and Tanya Jacob as the day-to-day product marketer for the positioning & messaging project. Their ability to capture insights from our senior leadership team was instrumental in aligning our team and shaping our product marketing strategies. Their collaborative approach, strategic mindset, and actionable recommendations significantly impacted our business outcomes. Shirin is a valuable asset to any organization seeking a world class Product Marketing consultant. We look forward to working with her again in the future.”

PALASH SONI
Co-Founder and CEO of Goldcast

September 2023 (worked together Aug 2020)

"Shirin was greatly impactful for us in helping us with positioning and messaging when we were at a critical turning point - an MVP product in a crowded market. She was able to quickly help us gain clarity on who we were targeting, the pain we were solving for, and how to stand out. Her work enabled us to create a more cohesive and aligned story that was critical for us at that stage for both GTM materials and as we started to scale. Her approach was very cross-functional and collaborative, making her very easy to work with, and we'd recommend her in a heartbeat to others!"

TARA ROBERTSON
CMO, Bitly
September, 2023

"I have had the honor to work with Shirin a few times through various roles and am always impressed and appreciative of the Product Marketing leadership she brings to the table. Shirin is one of the very unique leaders who balances both an incredible skill set in her field while also bringing a level of empathy and collaboration to the teams she works alongside. We brought her in at Bitly to support our Product Led Sales teams and build out updated sales driven positioning and a sales enablement program for our customer facing teams. In a time where we were building up our own in house product marketing team, we were lucky to have Shirin jump in and fill our gaps quickly and deliver ahead of our expectations. I would absolutely work with Shirin again!" 

CLAIRE DARLING
CMO, Envoy 
May, 2023

“When I joined Envoy as their new CMO in February, I realized we needed a strong product/solutions marketing leader to coach and mentor our team and also put in place strategies, frameworks and vertical messaging (by persona and use case) very quickly to support our new ABX GTM strategy. Shirin was the best partner I could ask for as we drove this transformation. She was a great fit in the overall marketing team and everyone enjoyed working with her and learning from her. She was instrumental in driving one of our most important solution launches, that required a lot of new thinking and approaches. Really look forward to working with Shirin again, she is a joy!"

DEE DEE DE KENESSEY
Head of Product Marketing and GTM Strategy, Teamwork
April, 2023

“I had the immense privilege to get to work with Shirin for nearly two years at Teamwork. She joined as the fractional product marketing leader before I began, and then lucky for us, stayed on as a senior member of the team. From the start, Shirin never felt like an outside consultant: she fully embedded into our team, and was a true partner and advisor for me. There is nothing she cannot do: she created Teamwork's first-ever positioning, put together GTM strategy and oversaw product launches, ran large cross-functional marketing campaigns, did industry and customer research, built out much of our essential structure (tiers, release timelines, etc), coached team members, helped us hire - the whole package. Her knowledge and expertise is deep, her impact was huge, and she's so easy to work with. She's the best!"

MARK JACOBSON
FOUNDER & CEO, Terrain
March, 2023

“Shirin has been an outstanding product marketing consultant for Terrain. She uncovered and provided us with terrific insights through customer interviews, helping us gain clarity about our target audience, their pain points, and what makes our products unique in the market.

Her thoughtful approach and extensive experience allowed her to crystalize our messaging and position, which was then leveraged by our copy and design teams. She distilled a lot of information from our team and customers and created a cohesive positioning framework to create more impactful sales & marketing collateral.

Overall, Shirin's contributions have been invaluable in helping us achieve our marketing goals and build a stronger brand presence. We highly recommend her services to any company looking to improve their marketing efforts. Her expertise, thoughtful approach, and ability to work cross-functionally make her an excellent asset to any team.”

KATIE CAVANAUGH
MARKETING MANAGER, WeGift
September, 2022

”Working with Shirin was incredibly valuable for our team and for my own professional growth. Working in an advisory capacity, Shirin helped us identify gaps in our product marketing fundamentals and recommended the best ways to execute product positioning and messaging. Not only did the company gain a lot from her perspective, but my own understanding of product marketing tactics was deepened and accelerated. Shirin was easy to work with, a clear communicator, and a great partner!”

JORDAN DECKER
VP OF DEMAND GENERATION, TEBRA
March, 2022

”Shirin was a fantastic support to our team at a time when we needed extra help in our product marketing focus. With Shirin's help, we were able to totally revamp our go-to-market process, which directly resulted in one of the smoothest product launches we had in our history as a company. She's an awesome support network and mentor to our team, and her impact was felt almost immediately.”

ARAVINDA SOUZA
CATALANT
February, 2022

”We engaged Shirin for a persona research project and it was a great experience to work with her. Shirin is very communicative and approachable and strikes up an easy rapport with her clients which makes a project feel less like work and more like ongoing collaboration. Her strong interpersonal instincts and management expertise, coupled with integrity and honesty, makes her a real asset for projects involving team leadership and coaching. Her product marketing management background naturally lends itself to deliverables that involve analyzing or extrapolating insights from existing data sets. By the end of our time together, I considered Shirin not just an independent consultant but a friend!”

JARED JOST
VP OF MARKETING, PATIENTPOP
January, 2022

"Shirin made an instant impact at PatientPop. She quickly formed trusted relationships across marketing, sales, and product teams to find opportunities to improve process and collaboration. She was a valuable extension of our team - advising on strategic initiatives and rolling up her sleeves to help us complete the work."

DANIA BUCHANAN
GLOBAL HEAD OF SMARTVAULT

August, 2020

"As a scaling SaaS business, we focused primarily on developing product and generating demand. Shirin has ushered in a true vision for product marketing and how impactful it can be to our evolution into product-led growth. She has extremely strong project management and communication skills – and has integrated herself into the team to both drive outcomes as well as mentor sales, product and marketing leaders."

RAMI CHAHINE
CHIEF PRODUCT OFFICE AT JAHIA

July, 2020

“Shirin's focus on product marketing has been very impactful. She has clarified our position in the market alongside a new product launch, created customer facing messaging, and kept us aligned with the sales team while building out enablement tools. She has also been very helpful in clarifying the vision for our product marketing team and establishing the foundation we need to scale.”

DAVID LYMAN
CO-FOUNDER & CEO OF BETTERVIEW

July, 2020

“Shirin has been the driving force between the development of our sales and marketing assets (idea organization, coordination creation, pushing final delivery and use by business). She presents ideas, gets work in motion, and keeps things organized and on task.”