Working with early stage startups to align sales, marketing & product teams,
drive product launch planning & execution, and deliver on key product goals.
As a fast-growth startup, there is some core product marketing work needed to ensure you have team alignment and buy-in, successful on-going execution on product launches and that you meet product goals.
You need to:
Ensure you have a clear offer and message that aligns with your target audience (buyers and users)
Plan & execute your launches cross functionally (content, sales enablement, marketing etc.)
Establish key product metrics that are trackable
Establish on-going alignment and consistency across your sales, marketing, and product efforts
After 7+ years in Product Marketing at Enterprise level companies, I am excited to bring this expertise to fast-growth, early stage startups and watch them grow and scale.
STRATEGY
Clarify your strategy around go-to-market planning, team alignment, and goal-setting to ensure a successful product launch.
EXECUTION
From creating positioning documents and sales enablement tools all the way to executing on launch plans.
I do the work.
PROGRAM MANAGEMENT
You need the strategy. However, you also need to meet your milestones.
I can help you stay on track, meet goals, and track success.