ARAVINDA SOUZA
SVP of Marketing, Catalant
February, 2022

”We engaged Shirin for a persona research project and it was a great experience to work with her. Shirin is very communicative and approachable and strikes up an easy rapport with her clients which makes a project feel less like work and more like ongoing collaboration. Her strong interpersonal instincts and management expertise, coupled with integrity and honesty, makes her a real asset for projects involving team leadership and coaching. Her product marketing management background naturally lends itself to deliverables that involve analyzing or extrapolating insights from existing data sets. By the end of our time together, I considered Shirin not just an independent consultant but a friend!”

JARED JOST
VP of Marketing, PatientPop
January, 2022

"Shirin made an instant impact at PatientPop. She quickly formed trusted relationships across marketing, sales, and product teams to find opportunities to improve process and collaboration. She was a valuable extension of our team - advising on strategic initiatives and rolling up her sleeves to help us complete the work."

DANIA BUCHANAN
Global Head of Smartvault

August, 2020

"As a scaling SaaS business, we focused primarily on developing product and generating demand. Shirin has ushered in a true vision for product marketing and how impactful it can be to our evolution into product-led growth. She has extremely strong project management and communication skills – and has integrated herself into the team to both drive outcomes as well as mentor sales, product and marketing leaders."

RAMI CHAHINE
CPO at Jahia

July, 2020

“Shirin's focus on product marketing has been very impactful. She has clarified our position in the market alongside a new product launch, created customer facing messaging, and kept us aligned with the sales team while building out enablement tools. She has also been very helpful in clarifying the vision for our product marketing team and establishing the foundation we need to scale.”

DAVID LYMAN
Co-founder and CEO of Betterview

July, 2020

“Shirin has been the driving force between the development of our sales and marketing assets (idea organization, coordination creation, pushing final delivery and use by business). She presents ideas, gets work in motion, and keeps things organized and on task.”

MGMT TEAM AT VENTURE LANE

July, 2020

“Shirin ran a session on the importance of aligning sales, marketing, and product teams at a startup as well as the implications if you don't. Even better, she provided a fantastic playbook with tangible tasks for implementing product marketing. Her presentation, industry knowledge, and ability to field complex questions all came together for the perfect educational session.”