CLAIRE DARLING
CMO, Envoy 
May, 2023

“When I joined Envoy as their new CMO in February, I realized we needed a strong product/solutions marketing leader to coach and mentor our team and also put in place strategies, frameworks and vertical messaging (by persona and use case) very quickly to support our new ABX GTM strategy. Shirin was the best partner I could ask for as we drove this transformation. She was a great fit in the overall marketing team and everyone enjoyed working with her and learning from her. She was instrumental in driving one of our most important solution launches, that required a lot of new thinking and approaches. Really look forward to working with Shirin again, she is a joy!"

DEE DEE DE KENESSEY
Head of Product Marketing and GTM Strategy, Teamwork
April, 2023

“I had the immense privilege to get to work with Shirin for nearly two years at Teamwork. She joined as the fractional product marketing leader before I began, and then lucky for us, stayed on as a senior member of the team. From the start, Shirin never felt like an outside consultant: she fully embedded into our team, and was a true partner and advisor for me. There is nothing she cannot do: she created Teamwork's first-ever positioning, put together GTM strategy and oversaw product launches, ran large cross-functional marketing campaigns, did industry and customer research, built out much of our essential structure (tiers, release timelines, etc), coached team members, helped us hire - the whole package. Her knowledge and expertise is deep, her impact was huge, and she's so easy to work with. She's the best!"

MARK JACOBSON
FOUNDER & CEO, Terrain
March, 2023

“Shirin has been an outstanding product marketing consultant for Terrain. She uncovered and provided us with terrific insights through customer interviews, helping us gain clarity about our target audience, their pain points, and what makes our products unique in the market.

Her thoughtful approach and extensive experience allowed her to crystalize our messaging and position, which was then leveraged by our copy and design teams. She distilled a lot of information from our team and customers and created a cohesive positioning framework to create more impactful sales & marketing collateral.

Overall, Shirin's contributions have been invaluable in helping us achieve our marketing goals and build a stronger brand presence. We highly recommend her services to any company looking to improve their marketing efforts. Her expertise, thoughtful approach, and ability to work cross-functionally make her an excellent asset to any team.”

KATIE CAVANAUGH
MARKETING MANAGER, WeGift
September, 2022

”Working with Shirin was incredibly valuable for our team and for my own professional growth. Working in an advisory capacity, Shirin helped us identify gaps in our product marketing fundamentals and recommended the best ways to execute product positioning and messaging. Not only did the company gain a lot from her perspective, but my own understanding of product marketing tactics was deepened and accelerated. Shirin was easy to work with, a clear communicator, and a great partner!”

JORDAN DECKER
VP OF DEMAND GENERATION, TEBRA
March, 2022

”Shirin was a fantastic support to our team at a time when we needed extra help in our product marketing focus. With Shirin's help, we were able to totally revamp our go-to-market process, which directly resulted in one of the smoothest product launches we had in our history as a company. She's an awesome support network and mentor to our team, and her impact was felt almost immediately.”

ARAVINDA SOUZA
CATALANT
February, 2022

”We engaged Shirin for a persona research project and it was a great experience to work with her. Shirin is very communicative and approachable and strikes up an easy rapport with her clients which makes a project feel less like work and more like ongoing collaboration. Her strong interpersonal instincts and management expertise, coupled with integrity and honesty, makes her a real asset for projects involving team leadership and coaching. Her product marketing management background naturally lends itself to deliverables that involve analyzing or extrapolating insights from existing data sets. By the end of our time together, I considered Shirin not just an independent consultant but a friend!”

JARED JOST
VP OF MARKETING, PATIENTPOP
January, 2022

"Shirin made an instant impact at PatientPop. She quickly formed trusted relationships across marketing, sales, and product teams to find opportunities to improve process and collaboration. She was a valuable extension of our team - advising on strategic initiatives and rolling up her sleeves to help us complete the work."

DANIA BUCHANAN
GLOBAL HEAD OF SMARTVAULT

August, 2020

"As a scaling SaaS business, we focused primarily on developing product and generating demand. Shirin has ushered in a true vision for product marketing and how impactful it can be to our evolution into product-led growth. She has extremely strong project management and communication skills – and has integrated herself into the team to both drive outcomes as well as mentor sales, product and marketing leaders."