CHRIS WILLIS
CMS at Axios HQ
May 2024

“At the start of 2024, I began a new role as CMO at Axios HQ. Shortly after starting, I identified a gap in our product marketing capabilities, and through research and networking, found Shirin. Shirin and her team were able to quickly assimilate into the role and the company, taking ownership of several of my top initiatives. During our time together, Shirin and team helped deliver new messaging and positioning, competitive intelligence, and sales enablement.

I am very satisfied with Shirin's work, and look forward to future engagements.”

NANCY DARISH
VP of Product Marketing at Lusha 
February 2024

“I have had the distinct pleasure of knowing Shirin professionally (and personally) for over 10 years, as a colleague, manager & most recently as an advisor & consultant. Shirin was able to quickly evaluate my team and organization with a thoughtful discovery process and then provide a variety of solutions - understanding there is never a one-size-fits-all approach.

Additionally, her ability to execute on her proposed plans comes from her ability to connect with people, her clear style of communication and her focus on holding teams accountable.

I highly recommend Shirin for any product marketing initiative!.”

MANDY WALKER
Head of Growth Strategy & Operations
November 2023

“Shirin played a pivotal role in two key projects for RevenueBase – pricing & packaging and positioning & messaging. She partnered with Rohit Goyal on pricing & packaging and Tanya Jacob as the day-to-day product marketer for the positioning & messaging project. Their ability to capture insights from our senior leadership team was instrumental in aligning our team and shaping our product marketing strategies. Their collaborative approach, strategic mindset, and actionable recommendations significantly impacted our business outcomes. Shirin is a valuable asset to any organization seeking a world class Product Marketing consultant. We look forward to working with her again in the future.”

PALASH SONI
Co-Founder and CEO of Goldcast

September 2023 (worked together Aug 2020)

"Shirin was greatly impactful for us in helping us with positioning and messaging when we were at a critical turning point - an MVP product in a crowded market. She was able to quickly help us gain clarity on who we were targeting, the pain we were solving for, and how to stand out. Her work enabled us to create a more cohesive and aligned story that was critical for us at that stage for both GTM materials and as we started to scale. Her approach was very cross-functional and collaborative, making her very easy to work with, and we'd recommend her in a heartbeat to others!"

TARA ROBERTSON
CMO, Bitly
September, 2023

"I have had the honor to work with Shirin a few times through various roles and am always impressed and appreciative of the Product Marketing leadership she brings to the table. Shirin is one of the very unique leaders who balances both an incredible skill set in her field while also bringing a level of empathy and collaboration to the teams she works alongside. We brought her in at Bitly to support our Product Led Sales teams and build out updated sales driven positioning and a sales enablement program for our customer facing teams. In a time where we were building up our own in house product marketing team, we were lucky to have Shirin jump in and fill our gaps quickly and deliver ahead of our expectations. I would absolutely work with Shirin again!" 

CLAIRE DARLING
CMO, Envoy 
May, 2023

“When I joined Envoy as their new CMO in February, I realized we needed a strong product/solutions marketing leader to coach and mentor our team and also put in place strategies, frameworks and vertical messaging (by persona and use case) very quickly to support our new ABX GTM strategy. Shirin was the best partner I could ask for as we drove this transformation. She was a great fit in the overall marketing team and everyone enjoyed working with her and learning from her. She was instrumental in driving one of our most important solution launches, that required a lot of new thinking and approaches. Really look forward to working with Shirin again, she is a joy!"