TOM GOODWIN
President/COO of Clearer.io
August 2025

Shirin and her team did outstanding positioning work for our Reviews.io and Boost products. They dug deep into our narrative, messaging, and ICP, helping us rethink how we present these flagship products to the market. The result was a sharper, more compelling story that truly reflects our value. Highly recommended.

BRYAN HOUSE
CEO of Elastic Path
March 2025

Working with Shirin and Megan, a member of her team, was an important step in strengthening our marketing and sales alignment. They quickly grasped our business, market, and customer needs, and then delivered a compelling positioning framework that sharpened our value and outcome messaging. Additionally, the updated sales materials and internal enablement resources have given our team more confidence and consistency to carry a unified story to market. Their work filled a critical gap in our mid- and bottom-of-funnel GTM efforts.

AMY MILLARD
CMO of MentorcliQ
February 2025

I worked closely with Shirin on a messaging project for my company. Shirin exhibited deep product marketing skills combined with not a little amount of client management skills to keep us on track and with excellent deliverables. I enjoyed working with her - she is very practical and willing to work within the constraints of her clients. I would happily work with her again!

STEVEN FITZ
CRO of Modern Health
January 2025

Five years ago I’ve never would have thought of fractional leadership, we embraced in spades at Modern Health recently and it’s made an impact. Shirin and her team recently came in to help us in Product Marketing specifically on ICP and Pricing & Packaging (with help from John Zilch on her team).They followed a structured process, collaborated inside and outside the business to complete two key initiatives on time exceeding outcomes and expectations. Fractional roles make sense for any business to ensure continuity of initiatives and execution.

SHANNON TRACEY
VP OF Sales and Marketing at Mariana Tek, Xplor Technologies
October 2024

I had the pleasure of working with Shirin and her colleague Alex, who helped refine and sharpen our positioning and messaging. I can't recommend them highly enough!

Shirin and Alex's dedication to understanding our market, our platform, and what sets us apart truly impressed me. They conducted extensive user discovery, engaging with clients, prospects, and industry consultants to gather valuable insights. Their encouragement to embrace our core identity empowered us to articulate our strengths confidently.

From the start, Shirin managed our project timelines expertly and maintained clear communication, which made a significant difference for our team. Plus, Shirin and Alex are genuinely enjoyable to work with, making the entire process both productive and fun.

CHRIS WILLIS
CMS at Axios HQ
May 2024

“At the start of 2024, I began a new role as CMO at Axios HQ. Shortly after starting, I identified a gap in our product marketing capabilities, and through research and networking, found Shirin. Shirin and her team were able to quickly assimilate into the role and the company, taking ownership of several of my top initiatives. During our time together, Shirin and team helped deliver new messaging and positioning, competitive intelligence, and sales enablement.

I am very satisfied with Shirin's work, and look forward to future engagements.”