LUKE REYNEBEAU
VP of Product Marketing, Bitly
July 2026

We engaged Shirin and her team to lead go-to-market for a rebrand and product launch — one of the more cross-functional launches we ran this year. She and her team dove into the business context fast and owned it end to end: GTM strategy, messaging, rollout phases, and audience targeting.

What sets her apart is the rigor she brings as strategic lead — surfacing open questions with senior stakeholders to lock alignment before kickoff, so execution has no surprises. She provides a collaborative leadership layer throughout, keeping the project flexible as things shift while staying focused on the goal.

She and her team are organized, communicative, and easy to work with across Product, Customer Success, Sales, Support, and Marketing. I'd work with Shirin again, no hesitation

TIFFANY WILLIAMSON
CPO of Traumasoft
April 2026

I recently had the opportunity to work with Shirin and Megan, from her team on two projects, and they consistently exceeded expectations.

They ramped quickly in a complex healthcare vertical, going beyond surface-level understanding to truly grasp our market, customers, and competitive landscape. They partnered closely with us to define our messaging, positioning, and strategic narrative, ultimately delivering a clear, compelling sales story and pitch deck.

What stood out most was their rigor: deep competitive research, direct customer engagement, and strong alignment to our strategy, all translated into an ROI-driven value story.

Even as we introduced the added complexity of an acquisition midstream, they adapted seamlessly and delivered without missing a beat.

I’d highly recommend Shirin and her team as a strategic product marketing partner

LINNETTE LE
Co-Founder of MyStudio
March 2026

If you have the opportunity to work with Shirin, take it.
I was referred to her through a glowing recommendation from a CMO who raved not only about the impact of her work on external marketing, but about the internal effect. Their team fell more in love with their own company as a result of the work.

That tracks with my own experience. Shirin and her teammate Megan Pratt have been the best marketing partners I've worked with, and we're now on our third project together. They are organized, thorough, and communicate exceptionally well. They took existing value proposition work to another level, conducting extensive research that included interviews with loyal customers and churned ones, NPS and CSAT surveys, internal stakeholder sessions, netnography, and more.

I recommend Shirin without reservation.

MARK BUONFORTE
Co-Founder/CEO of Delta AI
September 2025

Shirin and Dee Dee, from her team, took our product marketing to the next level. They helped us define a powerful strategic narrative, position our product in a way that truly stands out, and gave us messaging that clicks with customers. If you’re looking for someone who can elevate your story and your strategy, Shirin and her team are the ones you want on your team.

TOM GOODWIN
President/COO of Clearer.io
August 2025

Shirin and her team did outstanding positioning work for our Reviews.io and Boost products. They dug deep into our narrative, messaging, and ICP, helping us rethink how we present these flagship products to the market. The result was a sharper, more compelling story that truly reflects our value. Highly recommended.

BRYAN HOUSE
CEO of Elastic Path
March 2025

Working with Shirin and Megan, a member of her team, was an important step in strengthening our marketing and sales alignment. They quickly grasped our business, market, and customer needs, and then delivered a compelling positioning framework that sharpened our value and outcome messaging. Additionally, the updated sales materials and internal enablement resources have given our team more confidence and consistency to carry a unified story to market. Their work filled a critical gap in our mid- and bottom-of-funnel GTM efforts.